Your Brand Colours Are Working Harder Than You Think 🌟
When we think about branding, it’s easy to focus on the logo.
But truthfully — it’s your colours that make the first emotional connection.
Colours aren’t just about looking good — they communicate, influence, and build trust.
Ever wondered why walking into Starbucks instantly feels so inviting?
That familiar, calming green isn’t accidental — it’s strategic.
Green symbolises growth, harmony, and freshness — perfectly aligning with Starbucks’ mission to be a welcoming, global community hub.
And the impact goes deeper: research shows over 30% of purchasing decisions are influenced by colour alone!
Consistency matters.
Every Starbucks cup, apron, and ad reinforces that recognisable green — turning colour into legacy.
As you grow your brand, ask yourself:
- — Are your colours telling the right story?
- — Are they helping you leave a lasting impression?
- — Are they creating the emotional connection you want with your audience?
When used with intention, your brand colours don't just represent you — they build loyalty and drive growth.
